Privacy Policy

INTRODUCTION

Formic Technologies, Inc., and its affiliates (“Formic,” “we,” “us,” and “our”) value your privacy. In this Privacy Policy (“Privacy Policy”), we describe how we collect, use, protect, disclose, and share your Personal Information. This includes when you use our website, https://formic.co/ (the “Site”), any Formic desktop and mobile applications (“Apps”), or any Formic services, products, automation systems, robots, and tools (collectively with the Site and the Apps, the “Services”).

PLEASE READ THIS POLICY CAREFULLY. WE MAY CHANGE THIS PRIVACY POLICY AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE OR THE APPS. MATERIAL CHANGES WILL BE CONSPICUOUSLY POSTED ON THE SITE, THE APPS, OR OTHERWISE COMMUNICATED TO YOU.

1. WHAT IS PERSONAL INFORMATION?

“Personal Information” means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following categories of Personal Information from or about you, including when you use our Services:

• Identifiers: Name, signature, physical address, mailing address, e-mail addresses, telephone or wireless phone numbers, usernames, advertising identifiers, and IP addresses.
• Customer Information: Name, address, phone number, bank account number if you apply for credit; if we require a guarantor for the use of our Services, we may also collect date of birth, Social Security Number, financial account information, tax returns, and other information about the applicant or guarantor’s debts, assets, and credit history.
• Commercial Information: Records of the products or services you have purchased, obtained, or considered.
• Internet or Other Electronic Network Activity: Data that we may collect when you use our Services including your IP address, your browser type, language preference and your display/screen settings, data about how you use and interact with the Services and mobile advertisements, data about your mobile device, social media preferences and other social media data.
• Geolocation Data: Imprecise location information, such as the country and city associated with your IP address.
• Audio, visual and sensory information: For our customers with on-site Services, our products include cameras that may incidentally capture video of individuals working or visiting at a customer’s location in the normal course of business.
• Professional or Employment Related Information: Your current job title, and other professional information.

3. SOURCES FROM WHICH WE COLLECT PERSONAL INFORMATION

We may collect Personal Information from or about you in the following ways:

Directly from you

We collect Personal Information that you provide to us when you contact us for information about our business, for customer service, for purchasing products or services, to service your automation systems, when you apply for a lease or other Services, or when you provide us feedback.

Information we collect automatically

We use cookies, web beacons, pixels and other tracking technologies on our Site and our Apps when you use our Services. We use these technologies to collect and analyze data about the usage of our Site and our Apps, and to serve you with targeted advertising. To learn more about how we use cookies and other tracking technologies, see Section 6 (How We Use Cookies and Tracking Technologies) below.

Information we collect from third parties

We receive Personal Information from third party service providers, analytics and advertising partners, business partners, your employer (if applicable), and public sources. We may also purchase or license Personal Information from industry groups, data brokers, or other data providers. We may combine that data with Personal Information or other data we collect. This enhances our existing data about our users, improves our ability to contact you and provide Services to you, and to enhance our marketing capabilities.

4. THE PURPOSES FOR WHICH WE USE PERSONAL INFORMATION

• Account Creation and Maintenance: We may use your Personal Information to create and service your online account.
• Communication: We may use your Personal Information to provide you with information and updates about our Services and provide you with customer service. We may also use your Personal Information to respond to you when you contact us, including through our chatbot, and to send you notifications, including notifications regarding updates to our Terms of Use or this Privacy Policy.
• SMS Messaging: We may use your Personal Information to send SMS messaging through our third-party messaging provider to communicate directly with our customers regarding service appointments, technician arrival updates, and ongoing support needs. If you opt into SMS messaging through a webform or other medium on our Services, you agree to receive SMS messages from Formic. Message frequency varies, and message and data rates may apply. For assistance, text “HELP” to any message. If you wish to stop receiving SMS messages regarding our Services, please reply “STOP” to any message.
• AI Agent: We may use an artificial intelligence agent to answer and route support calls.
• Services Delivery and Customer Support: We may use your Personal Information to place and fulfil your orders; to keep a record of your purchases; and to provide customer support, including for installation, scheduling service appointments, and performing ongoing maintenance and support.
• Orders: We may use your Personal Information to process and complete your purchase.
• Research and Development: We may use your Personal Information in research and development to improve our Services. This may include the processing of the camera footage from our robotic automation systems and other Services using our artificial intelligence models to analyze and optimize the productivity of the robotic automation systems. We do not attempt to identify individuals using any artificial intelligence models.
• Administering Surveys and Feedback: We may use your Personal Information to administer surveys and request feedback about our Services.
• Marketing and Promotional Content: We may use your Personal Information to send you promotional content and other marketing materials.
• Targeted Advertising: We may use Personal Information to serve you personalized, interest-based, and targeted advertising.
• Analytics: We may use Personal Information to perform analytics on your use of the Services and to understand user preferences on the Services.
• Site and App Management: We may automatically collect Personal Information to manage our Site and Apps; troubleshoot problems; improve content and functionality; protect security; conduct statistical and other analysis; and customize the Site to you and our other users.
• Business Purposes: We may use Personal Information for our business purposes including to facilitate transactions; inform our business strategies; engage in product research and development; operate the Site and Apps; monitor and improve our Services; evaluate potential business transactions, and seek business, financial or legal advice.
• Compliance and Legal: We may use Personal Information to protect our legal rights or interests or those of our employees or any third parties; to bring or defend a legal action when necessary to protect legal rights; to comply with a valid legal process including a legal hold; and to respond to other legal requests.
• Security: We may use your Personal Information to protect and secure our Services and the property of our customers.

5. THOSE WITH WHOM WE SHARE OR DISCLOSE PERSONAL INFORMATION

We do not sell your Personal Information collected through the Services to third parties for monetary compensation.

However, we may disclose or share your Personal Information with the following entities which assist us in providing our Services or marketing our Services:

• Affiliates and Related Business Entities: We may disclose or share your Personal Information to our subsidiaries, affiliates, and business partners, including any joint ventures.
• Service Providers: We may disclose your Personal Information with our service providers who process information on our behalf for our internal business operations, for example, to send emails, provide IT services, to our payment processors, to the provider of our chatbot feature, to entities that help us provide Services, and provide marketing and event services.
• Funding Partners: We may disclose your Personal Information to our funding partners and financing sources, including banks and investors, when you apply for a lease or otherwise apply for our Services.
• Professional Advisors: We may disclose your Personal Information to our professional advisors, such as our attorneys, accountants, financial advisors, business advisors, insurance providers and auditors.
• Analytics Providers: We may share your Personal Information with analytics providers that provide us with information regarding how visitors and customers use our Services; to help collect and analyze Personal Information; and to perform data analysis and statistical analysis regarding the operation and use of our Services, as further described in Section 6 (How We Use Cookies and Tracking Technologies) of this Privacy Policy.
• Advertising and Marketing Partners: We may share your Personal Information with our marketing and advertising partners to display our advertising on their websites and otherwise serve you with personalized advertising, as further described in Section 6 (How We Use Cookies and Tracking Technologies) of this Privacy Policy.
• Parties to Business Transactions: We may disclose or share your Personal Information in connection with certain business transactions, including the purchase, sale, merger, rental, combination or any other type of business acquisition, transfer, disposition and securitization of financing as well as in connection with any bankruptcy or similar insolvency proceeding, including as part of any related due diligence process. These transactions may involve the sale of your Personal Information to a successor in interest. In such an instance, your Personal Information may be subject to a different privacy policy, rather than this Privacy Policy.
• Law Enforcement, Government Entities, and Parties to Litigation: We may disclose your Personal Information to law enforcement entities, governmental entities, or parties to litigation if we reasonably believe that disclosing the Personal Information is needed to comply with any valid legal process, governmental request, or applicable law, rules, or regulations; investigate, remedy, or enforce potential violations of our Terms of Use; protect the rights, property, and safety of our customers, visitors to our Site or Apps, our employees, to us or to others; and to detect and resolve any fraud or security concerns.
• Your Employer: When we register and create accounts for our business customers, we may share your Personal Information with your employer regarding your use of the Services.

6. HOW WE USE COOKIES AND TRACKING TECHNOLOGIES

A cookie is a small text file that our Site or Apps save onto your computer or device when you use the Site or Apps. A cookie can either be a "session" cookie or a "persistent" cookie. Session cookies exist only for so long as you are visiting the Site or Apps and are typically deleted when you exit your web browser. Each time you visit a website that has implemented a persistent cookie, the persistent cookie is renewed, and that cookie will remain active until its predetermined expiration date.

We and certain third parties who provide analytics services or targeted advertising use cookies and other tracking technologies, such as pixels and web beacons (collectively, “Cookies”), to collect information about your activity, browser, and device when you visit our Services. We use Cookies on our Services to automatically collect information used to improve the Services and to advertise to you.

Analytics and Advertising

We use Cookies on our Services that help us deliver personalized advertisements to you across your devices, including those specified below.

Google Analytics and Its Advertising Features. We use Google Analytics on our Site and Apps to help us understand the Site’s traffic and web page usage. We have enabled and implemented the following Google Analytics Advertising Features: Google Analytics Marketing Platform, Google Dynamic Remarketing, and Google Tag. To opt-out of the use of this data by Google Analytics, you can follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics Opt-Out Browser Add-On will not prevent us from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. Opting out will not affect your use of the Site. For more information on how Google uses Personal Information, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ sites or apps.

Facebook/Meta. We use Facebook Connect and Facebook Custom Audience to deliver targeted advertisements to website or App visitors on Facebook based on email addresses that we have collected. Facebook Connect and Facebook Custom Audience use the Meta Pixel, which collects your internet browsing information in order to display our advertisements to you on the Meta platform and help us gain insights on and improve our advertising. For more information about Facebook's privacy practices, please refer to their privacy policy. To opt out, please visit here.

HubSpot. We use HubSpot on our Site and our Apps to collect analytical data. We also use the HubSpot Ads pixel to serve targeted advertising to you. HubSpot sets Cookies which collect certain data, specifically IP address, location, browser, duration of the visit, and accessed websites. HubSpot evaluates this data to provide us with information about our Site and provides our Customer Relationship Management software.

Microsoft. We use Microsoft Ads (formerly known as Bing Ads), an online marketing service provided by Microsoft, to display search advertisements and to track when you have visited our Site via a Microsoft Ads advertisement. We also use the Bing Pixel to help gather information on your use of the Site and our Apps and for targeted advertising purposes. For information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement. If you click on a Microsoft Ads advertisement, Microsoft Ads stores a cookie on your device that is used to track the number of individuals who click on a Microsoft Ads advertisement and are forwarded to the applicable website. To learn more about Microsoft's privacy practices, please refer to their privacy policy, available here. Microsoft allows you to opt out of tracking associated with Microsoft Ads. You may opt-out here.

LinkedIn. We have enabled LinkedIn Analytics and LinkedIn Ads. We use this analytics information to evaluate the use of the Site, compile reports on Site activity, and for our use and for providing other Services relating to activity on and use of the Site. To learn more about LinkedIn’s privacy practices, please refer to their privacy policy, available here.

Other Tracking Technologies: Reddit and ZoomInfo. We use Reddit’s advertising services to serve you targeted advertising on the Reddit platform. To view Reddit’s privacy policy, click here. For ZoomInfo’s privacy policy, click here.

7. YOUR PRIVACY CHOICES

We offer several ways for you to control how your Personal Information is collected, used, or shared when you visit our Site or use our Apps:

• Update Your Personal Information: You can update your Personal Information by contacting us in the “Contact Us” section at the end of this Privacy Policy.
• Update Your Browser Settings: Most browsers automatically accept Cookies. You can disable this function by changing your browser settings, but disabling Cookies may impact your use and enjoyment of the Site. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site. You can manually delete persistent Cookies through your browser settings.
• Use Digital Advertising Tools: You can change your preferences with respect to certain online ads. To obtain more information about third-party ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt outs you request, you may still see our ads.
• Opt out of Our Marketing Messages and Push Notifications: If you sign up to receive marketing communications and materials, you consent to receiving such communications at the location or contact information you provide.
  • Email. If you no longer wish to receive email marketing messages from Formic, you should use the “unsubscribe” option that can be found in each marketing email we send or contact us using the information in the “Contact Us” section at the end of this Privacy Policy. We will promptly remove you from our distribution list unless you resubscribe.
  • Text. If you no longer wish to receive text messages from us, you may opt out at any time by replying “STOP” to one of our SMS messages. You may also contact us using the information provided in the “Contact Us” section at the end of this Privacy Policy and we will remove you from our distribution list.
  • Push Notifications. You may elect to receive push notifications from the Apps. If you wish to no longer receive push notifications, you may adjust your notification settings in your App account.

8. ADDITIONAL INFORMATION REGARDING OUR PRIVACY PRACTICES

Limited Consent to SMS Messaging

Please note that when you provide consent for us to use your phone number for SMS messaging, we do not share this consent with any third parties or otherwise allow any third parties to use your phone number except to the extent required to perform the Services you request, such as coordinating the arrival of one of our third-party technicians to perform maintenance on an automation system at your location. We do not share your phone number with third parties for their own business purposes.

Retention of Your Personal Information

Formic retains your Personal Information for as long as is necessary to fulfil the purpose for which it was collected. We may retain your Personal Information for longer if it becomes the subject of a legal claim or may otherwise be relevant for anticipated litigation.

Security

Formic has in place reasonable technical, physical, administrative, and operational processes designed to protect Personal Information from unauthorized access or acquisition. Each employee and contractor having access to any Personal Information is obligated to maintain its confidentiality. Although we take steps that are generally accepted as industry standard to protect your Personal Information, Formic cannot guarantee that your Personal Information will not become accessible to unauthorized persons, and Formic cannot be responsible for any actions resulting from a breach of security when information is supplied over the internet or any public computer network.

Links to Other Websites

The Services can contain links to other sites not operated by Formic. Formic is not responsible for the privacy practices, or the content of any non-Formic sites to which we link from the Services. No links are intended to be, nor should be construed as, an endorsement of any kind by us of such other site.

Children

Formic understands the importance of protecting children's privacy. The Services are not designed for, and do not intentionally target, collect, use, or share Personal Information from, or solicit children under 18 years of age. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.

Access Outside of the United States

If you access the Services from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by other jurisdictions. If you share your Personal Information when using the Services, you consent to the processing of that Personal Information in the United States.

Social Media

Formic participates in social media platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, and Reddit that enable online sharing and collaboration among customers. The Site and Apps may allow you to connect to and share information with these various social media platforms. These features may require us to implement Cookies, plug-ins, and application protocol interfaces (APIs) provided by those social media platforms to facilitate those communications and features.

By choosing to use any third-party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. We cannot control any policies or terms of any social media third-party platforms. Your use of social media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Privacy Policy. We encourage you to review those policies and terms. As a result, we cannot be responsible for any use of your information or content by a third-party platform, which you use at your own risk.

9. CONTACT US

If you have any questions, comments, or concerns about our privacy practices, please contact us: